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>Privacy Policy

Privacy Policy

Welcome to BERLIN PHOTO WEEK, a service of BERLIN PHOTO WEEK GmbH i.G., Messedamm 22, 14055 Berlin, Germany (hereinafter “we,” “us” or “our”).

In this privacy policy, we provide you with an overview of how we process your personal data when you use our services, in accordance with our information requirements and in accordance with the General Data Protection Regulation, which will come into force on 25 May 2018. The privacy policy applies regardless of whether you are registered with us or not, or are using our website (www.berlinphotoweek.com) or our app.

By using our services, you consent to the processing of your data in accordance with this privacy policy.



1 Controller & data protection officer

Berlin Photo Week GmbH, Messedamm 22, 14055 Berlin, Germany is the entity responsible for the processing of the personal data (the so-called controller) within the meaning of the GDPR and service provider in connection with the Berlin Photo Week. If you have any queries relating to data protection, please feel free to contact our group data protection officer (address: as above; e-mail: datenschutz@messe-berlin.de).


2 What is personal data?

“Personal data” within the meaning of Article 4 (1) of the General Data Protection Regulation is:

“… any information relating to an identified or identifiable natural person (hereinafter the “data subject”); a natural person is considered as being identifiable, directly or indirectly, in particular by means of an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics expressing the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.”


3 The purposes for which we process your personal data

We collect and process your personal data for the purpose of providing you with our services and their advanced features, continuously improving and developing them, ensuring their technical functionality and ensuring the security of our services.


4 What personal information we collect from you and how we use it

What personal information we collect from you and how we use it

Data you submit to us …

(a) … if you register for our newsletter

If you register for our newsletter on our site, we will save:

● The e-mail address you provided.

We use your e-mail address only to send you our newsletter and to verify your e-mail address beforehand, so that you do not receive the newsletter unintentionally, e.g. because an unauthorized third party entered your e-mail address (so-called double opt-in).

Storage time:

Your e-mail address will be deleted as soon as you unsubscribe from the newsletter.

Legal basis:

The legal basis for this processing of your personal data is the fulfillment of a contract between you and us (Art. 6 (1) (b) GDPR) or your consent (Art. 6 (1) (a) GDPR), which you provide to us with your request to receive our newsletter.

4.2 Data that we automatically collect when you visit our website and use our app

(a)Log data

Log data is data that is automatically recorded when you visit our website or use our app. Specifically, this is the following data:

● IP address,

● Type of Internet browser used,

● Name of your Internet Service Provider (ISP),

● Device data,

● Start and end page you visited, and

● Other activities within the app or on our website (so-called “events”), etc.

We use this data solely for troubleshooting and quality-assurance purposes, for statistical and analytical purposes, and for monitoring system security.

(b) Location data

When you share your location data in your device settings, we process that data to suggest locations for tagging your content and to display nearby recorded content in our discover feed.

(c) Cookies and similar technologies

For our service to work properly, we sometimes store small files – called cookies – on your device. This is common on most major websites.

(i) What are cookies?

A cookie is a small text file that leaves a web portal on your device (computer, tablet or smartphone) when you visit it. This allows the portal to “remember” certain inputs and settings (e.g., login, language, font size, and other display preferences) over a period of time, and you do not need to re-enter them each time you visit and navigate the portal.

(ii) How can you exercise control over cookies?

You can control and/or delete cookies at your convenience. You can find out how to do this in the help function of the browser you are using or, for example, here: aboutcookies.org. You can delete all cookies stored on your device and set most browsers to prevent the storage of cookies. But then you may be required to make some settings manually each time you visit a page and accept the impairment of some features.

(iii) Cookies and similar third-party technologies

In addition to our own cookies, we also use third-party cookies and similar technologies (such as counting pixels) to provide our services, including troubleshooting, quality assurance, system-security monitoring, statistics and analytics, and a user-friendly design of our offerings (e.g. site-specific photo contests, etc.), to measure efficiency and for optimization of advertisements we provide with other providers. As the providers and other technologies used may change, you should periodically review our privacy policy for updates.

–> Provision of our services

– Matomo Analytics

We use Matomo (formerly Piwik) for web analytics, a service provided by InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, NZBN 6106769, (“Matomo”) using cookie technology. The protection of your data is important to us, which is why we have also configured Matomo so that your IP address is only recorded in abbreviated form. We therefore process your personal usage data anonymously. It is not possible for us to draw any conclusions about your person. Further information on Matomo’s terms of use and data protection regulations can be found at: https://matomo.org/privacy/

You can disable matomo here:

You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.

–> Advertising

We use tracking tools to measure, optimize, and track clicks on our advertisements, which we position on other pages. Your user ID will not be linked to the collected data. In connection with the display of advertising, third-party servers are necessarily contacted directly when using Berlin Photo Week webpage. The third-party providers are themselves responsible for the privacy-compliant operation of the IT systems they use. The decision on the storage duration of the data is up to the service providers.

You can find more information about the tracking pixels we use and their data processing here:

– Facebook Pixel


– LinkedIn


– Twitter


4.3 Data that we receive from third parties

When you register with us through Facebook, Inc. or Google, Inc., we will receive the authentication information required for your registration, i.e.:

● Your first and last name

● Your e-mail address

● Your user ID, and

● All data that you have specified in your public profile.

We use all of this information only to the same extent as the data that you provide when registering through our app or website.

If you log in via the app, the data transmitted to us will also be used to help you find your Facebook / Google+ friends or be found by them, as long as they have also linked their account to the respective services.


5 Whom do we share your personal data with?

We only pass on your personal data to third parties (including processors, i.e. third parties who process data for us on our behalf), insofar as this is stated below or you have expressly consented to this.

If and insofar as your data is passed on to third parties whose registered office is not located in an EEA country, we ensure that the respective recipient has an adequate level of data protection, in the respective contracts there are sufficient confidentiality agreements (e.g. in the contracts with our sales partners), the standard contractual clauses of the European Commission for the transfer of personal data to processors are agreed, or we obtain your due and proper consent.

5.1 Service providers

We also share your information with companies whose services we use to provide our services and manage our business affairs – such as conducting payment transactions, sending push notifications and e-mail messages, fraud monitoring and prevention, marketing services, usage analysis, hosting services, technical services (such as quality assurance and performance analysis), CRM services, customer service management services, conversion of geodata into actual locations etc. These service providers receive personal data about you only as far as this is necessary for the fulfillment of their respective performance obligation towards us. They will not be granted any further rights to use your data.

5.2 Government agencies, authorities & courts, legal representatives

In some cases, we may pass on your personal data if:

● We are required to disclose information as a result of a subpoena, court order or other legal or regulatory requirement.

● We believe in good faith that the disclosure is required:

– To prevent fraud, or

– To respond to or defend our services against attacks, or

– To protect the property or security of Berlin Photo Week, our customers, users or the general public.

5.3 Legal successor

We may use your data as part of a sale, merger or change of control, or in preparation for any of these events. If we merge with another entity, or acquire another entity, or sell part of our business, or if all or a significant portion of our assets are acquired by another entity, it is likely that your data will be shared with our advisors and advisors of the potential buyer and that the data is one of the assets to be transferred. In the case of succession described above, the acquiring company has the right to use your data in accordance with this privacy policy or a later proper amendment.


6 Your control options & rights

In addition to the ability to exercise control over your personal information and other data by changing your information and settings in your user account and, if necessary, creating links to third-party applications such as Facebook or Google, allowing or blocking cookies, or making do-not-track settings in your browser, you have the following legally protected rights. We offer you communications and measures in this respect in principle free of charge. However, in the case of manifestly unfounded or excessive requests, especially in the case of frequent repetition, we may levy a fee or refuse to act.

6.1 Information, correction, deletion and/or restriction

You have the right at any time to request information about what personal data we process about you and to demand correction, deletion and/or restriction of your personal data stored by us. For your security, we will ask you to verify your details in the event of such a request or change. Please send us a message at: datenschutz@messe-berlin.de

6.2 Revocation of your consent

If the data processing by us is based on your consent, you can revoke this consent at any time. To revoke your consent, please send us a message at: datenschutz@messe-berlin.de

6.3 Right to data portability

You have the right to demand that we provide you with the personal data relating to you in a structured, common and machine-readable format, provided that the data processing is based on your consent or a contract between us and is done by automated means.

6.4 Right to lodge a complaint with the regulatory authority

You also have the right to lodge a complaint about us with our regulatory authority.


7 What do we do for the security of your data?

We have made technical and organizational arrangements to secure the website, mobile applications and other systems against loss, destruction, access, modification or disclosure of your personal data. Access to your profile is only possible after entering a password. You should always treat access information confidentially and close the browser window as soon as the connection with Berlin Photo Week is finished.


8 Changes & updates to our privacy policy

We occasionally change and update our privacy policy to adapt it to changing requirements. If we make any material changes, we will notify you in advance by e-mail and/or through our services so that you can review the changes before they come into force. In the event of other updates or changes, we will publish the amended privacy policy without a separate notice on our site. Accordingly, you should periodically visit our privacy policy to ensure that you know the current regulations. If you do not agree with the changes, you should not use our services and delete your account if you have one. If you use our services after the effective date of our amended or updated privacy policy, the processing of your personal data is automatically subject to our updated privacy policy.


9 Photos and Filming

Please note: During the event, photos and films will be taken for press, marketing and documentation purposes. These may be published in print media, in the internet or in social media. By participating in the event, you agree to such use.