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Red Bull Illume is the world’s greatest adventure and action sports imagery contest. It showcases the most creative and captivating images on the planet, while illuminating the passion, lifestyle and culture behind the photographers that shoot them. To be crowned overall winner of Red Bull Illume is considered the highest honor among adventure and action sports photographers.

The Image Quest 2021 is the sixth edition bringing together the amazing work of photographers and content creators from around the world. Submissions for the global contest were open from March 01 to August 01, 2021, and were entered on redbullillume.com and on Instagram while tagging @redbullillume and #rbi21submission.
A judging panel of 53 renowned photo editors and photo experts reviewed a total of 41,447 submissions, narrowing down the selection in five voting rounds to reach 256 semi-finalists, 56 finalists, 11 category winners, and ultimately, the overall winner of Red Bull Illume Image Quest 2021. They were announced during the Unveiling Week from November 29 until December 4, 2021, on Instagram Live and on redbullillume.com, bringing the experience for the first time to fans all over the world. Will Saunders was crowned the overall winner for his shot of a falling climber in Utah, USA.
After the unveiling, all finalist images then go on display on 2x2m lightboxes and are exhibited around the world, giving the public a unique viewing experience, and photographers an unprecedented level of exposure. The overall winner’s unveiling on December 4, 2021, took place on the mountains of Aspen Snowmass, CO, USA, and kicked off the first exhibit tour stop. This was just the first of many exhibitions that now travel in parallel throughout North America and Europe until 2023.
Official partners for the Red Bull Illume Image Quest 2021 include global computing leader Lenovo, premium storage specialist SanDisk Professional, creator of mountain sports equipment Black Diamond, German camera manufacturer Leica, WhiteWall, the best photo lab for everyone who loves photography, and COOPH, producer of photography apparel and accessories. CCS Fabric Frame is the manufacturer of the 2x2m T-shaped lightboxes for the Red Bull Illume Indoor Exhibition.
Red Bull Illume is an event by zooom founded by Ulrich Grill in 2006.

The exhibition Jetzt: Magnum Photos at the Reinbeckhallen (2 September to 27 November 2022) is a further highlight. At the beginning of 2020, members of the photographic cooperative Magnum Photos began to share their work and thoughts on the world around them in an email chain. Through these exchanges, which were an initial reaction to the abrupt shifts and realizations brought about by the Covid-19 pandemic, they came to realize that their agency—founded by photographers Robert Capa, Henri Cartier-Bresson, George

One particular highlight is the Helmut Newton Foundation with its exhibition entitled Magnum Photos: The Misfits (3 September – 20 November 2022). In 1960 the famous director John Huston recreated Arthur Miller’s famous work as a star-studded movie. Almost everybody who was at Magnum at the time took photographs on the set, creating world-famous images that will feature as part of the agency’s anniversary celebrations in Berlin.Images on the set: the insightful pictures taken during the production of The Misfits